Drop-in smartphone sales on the world market

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The analytical company IDC (International Data Corporation) has published a new forecast of sales of smartphones on the world market in 2020. IDC estimates that due to the coronavirus pandemic, the market will decrease by 11.9% compared to 2019.

The company recalled that in the first quarter, sales of smartphones worldwide had fallen by 11.7% unprecedented. Since then, the epidemic has spread to many countries and IDC now estimates that in the first half of the year, the market will decrease by 18.2%. Sales of smartphones in IDC are not expected to occur until the first quarter of 2021.

The company recalled that at the outset, the epidemic hit smartphone manufacturers and component suppliers – due to quarantine, companies were forced to cut or stop production. Then the coronavirus hit demand: millions of people have lost their jobs and now they don’t plan to buy a smartphone for the foreseeable future.

IDC believes that 5G networks will be able to stimulate demand next year: people will have to buy new smartphones to appreciate the benefits of this technology. Manufacturers may have to cut prices for 5G-enabled smartphones sooner than they would if there were no coronavirus pandemic in the world, notes TechCrunch.