The social network Facebook announced on May 15 on its blog the purchase of the Giphy service, which allows users to create animated GIFs (gifs) and share them on the Web. The parties did not disclose the amount of the transaction, but, according to Axios, the acquisition of Giphy cost Facebook $ 400 million.
Social networks noted that Facebook has a long history of using the Giphy API, providing access to users of the social network itself, as well as Facebook and WhatsApp messengers and an Instagram service to the Giphy image library. Facebook services account for half of all Giphy traffic, and a quarter provides Instagram.
In the status of a service belonging to Facebook, Giphy will now be part of Instagram: the teams of the two services will engage in closer integration, which should simplify the exchange of gifs and stickers between users of Instagram in private messages and stories. Giphy users will not be affected by the agreement.
“Users will still be able to download GIFs, developers and API partners will have the same access to the Giphy API as they do today, and the Giphy community will continue to create quality content,” said vice president d ‘Instagram, Vishal Shah.
As The Verge recalls, the Giphy APIs also use Twitter, Pinterest, Slack, Reddit, and other services. So far, the Facebook announcement indicates that nothing will change for them, but it is possible that the news concerning the purchase of Giphy concerns companies that are direct competitors of Facebook in certain fields.