Nissan is using Toyota cars in extraordinary publicity
About half of the approximately 1100 Nissan dealers in the United States will receive Toyota RAV4 crossovers. Dealers will offer test drives of these cars so that they can appreciate the advantages of the new Nissan X-Trail crossover (in the US, this model is sold as Rogue) over its competitor Toyota. Automotive News reports an unusual marketing campaign.
This campaign coincides with the launch of the new generation X-Trail. The crossover in the version for the US market was presented in June of this year. Nissan Rogue is built on the improved CMF-C/D platform. The crossover has become more compact than its predecessor, but the new chassis has increased headroom and legroom for rear passengers. The only powertrain for the updated crossover was a 184-hp 2.5-liter naturally aspirated four-cylinder engine paired with a variator. The crossover is available in front-wheel drive and all-wheel drive versions.
In September of this year, the Nissan Rogue placed fourth in the American compact crossover category, behind the Toyota RAV4, Honda CR-V and Chevrolet Equinox. Nissan expects the next generation of the Rogue to sell better. The updated crossover’s starting price is $ 26700.
In a video message to dealerships, Judy Wheeler, Nissan USA’s vice president of sales, said she was confident in the Rogue vs RAV4 one-on-one campaign’s success. “We know that when customers compare the new Rogue with the RAV4 in detail, they will be impressed with our safety standards, advanced technology, premium design, and most importantly, the price,” she said. Nissan expects to introduce the updated Rogue to the US market to strengthen its shaken position in the United States. So, in the first nine months of this year, Nissan’s sales in the United States fell 38% from the same period last year and amounted to around 600000 cars.
Using the Toyota RAV4 to promote the Nissan Rogue is part of a four-month advertising campaign for the new crossover. Among other things, Nissan is also planning to release an advertisement featuring Hollywood star Brie Larson.