Facebook-owned Instagram announced new tools on Wednesday that allows people to make money from the videos they publish as part of the competition for creative talent in the growing video content market crowded.
Instagram, which already facilitates cooperation between businesses and well-known users who are paid to promote products on their accounts, will begin to allow some of these users to sell “badges” to their subscribers during live broadcasts.
The application will also allow advertisements via the function (IGTV) for video since 55% of its revenues will go to creators of video content.
What relationship with the stars?
To start testing the new gadgets, Instagram chose a few rising video stars on the TikTok app, which belongs to the Chinese giant Bayt Dance.
And Facebook itself had introduced similar features that allow influential users to make a financial gain, behind their fan base in 2018 after this approach was popularized on the YouTube app.
To encourage participants to start this process well, Justin Osofsky, director of operations for Instagram, said the badges would be sold at three prices: 0.99, 1.99 and 4.99 dollars starting with dozens of users next month, and that the company would not get a percentage of sales “early”.